Social Media Marketing Test Answers Upwork (oDesk)

Q: What is meant by "Marketing Creative"? Answer

a. The employees in the marketing department

b. The content for marketing and its creative aspect

c. The methods used to distribute marketing material

d. The branding image of the company

Q: What feature does LinkedIn offer for pay accounts? Answer

a. Ability to post pictures

b. Increased abilities to connect directly and send messages to people

c. Ability to post in Groups and create a Group

d. Ability to block users

Q: What is the term adopted for updates posted by Twitter users? Answer

a. Tweets

b. Twoots

c. Twinks

d. Posts

Q: How far into the future should a company plan its marketing activities? Answer

a. Up to 1 year

b. 5 years

c. 1 month

d. Indefinitely

Q: What is the term used for a person who is receiving updates of another Twitter user's updates? Answer

a. User

b. Follower

c. Connection

d. Friend

Q: What should be the length of an effective blog post? Answer

a. Several pages in length

b. No more than a few sentences

c. A few sentences mixed with several links to other sites and references

d. A few paragraphs

Q: What is the general purpose of posting a video blog routinely to YouTube? Answer

a. It allows the company to hard sell its products

b. It allows the company to drive website traffic to its blog

c. It can be used to disperse the company contact information

d. It allows followers to create a personal connection with the employees of the company

Q: Which of the following is an important aspect of creating blogs and posting content? Answer

a. Using a witty user name

b. Posting at least once a month to the blog

c. Social Media Optimization

d. Using humor

Q: What is meant by the "blogosphere"? Answer

a. The act of writing a blog

b. Specific niche blog community

c. The interconnected community of blogs via linking to each other

d. Advertising done via blogging

Q: What is a "vlog"? Answer

a. Video Log

b. Video Blog

c. Log of blog activity

d. New technology to aid in blogging

Q: What should a company post on Twitter? Answer

a. New product launches

b. Significant company news

c. Occasional day to day posts of interest

d. All of the above

Q: What is another term for "social media"? Answer

a. Media Optimization

b. Consumer Generated Media

c. Advertising Socialization

d. Consumer Media Advertising

Q: What methods of social network marketing should a company always use? Answer

a. Blogging only

b. Twitter, Blogs, Facebook

c. YouTube

d. Depends on the company, their product, their audience

Q: How can a company convert posts on Twitter to sales? Answer

a. Write demeaning points about the competition

b. Write posts about personal information of the CEO

c. Creating posts which drive followers to their site

d. Constantly post updates about how the company needs more sales

Q: How does creating a social network marketing plan differ from a traditional marketing plan? Answer

a. The brand image should be completely different for social marketing

b. The staff requirements and skill sets for social marketing are different

c. There is no need for a social marketing plan, but social marketing plan is required for traditional marketing

d. Other than the method of delivery, a marketing plan either way will be similar

Q: What type of status updates would drive visitors to the company site? Answer

a. An update telling friends they hope to see them all soon

b. A link to a new press release hosted on the company site

c. A link to a third party hosting a company press release

d. A picture of the CEO

Q: Why is it important to have a company blog hosted on the company web domain versus a third party blogging site? Answer

a. Required by law

b. Search engine rankings will include hits on the blog as part of the overall website hits

c. Requires less effort to maintain

d. Cannot be hacked easily

Q: What is a contingency plan? Answer

a. A second written plan in case management doesn't like the original plan

b. A detailed marketing plan

c. A set of actions to be taken if the original plan does not perform as anticipated

d. A marketing plan written just for social networking

Q: Which type of marketing would a company blog be considered? Answer

a. Social Network Marketing

b. Traditional Marketing

c. Both

d. Neither

Q: What do Connections on LinkedIn effectively represent? Answer

a. Random strangers who found the company

b. People the company has sold product or services to

c. An avenue to disperse coupons

d. People and other companies the user is connected to directly

Q: What style of videos can a company post on YouTube? Answer

a. Video Blogs

b. Television Commercials

c. Product Demonstrations

d. All of the above

Q: What traditional marketing technique is YouTube closest to? Answer

a. Print advertising

b. Television advertising

c. Radio advertising

d. Mail advertising

Q: What can a company do on Facebook apart from their page to create a following? Answer

a. Post more updates than usual

b. Post controversial posts

c. Use several pictures

d. Use Groups, both company originated and posting to other groups

Q: How can a company use the same material for both traditional and social network marketing? Answer

a. Posting a luring comment on Twitter to the company site

b. Selling ad space on the company website

c. Utilizing a television ad campaign online as well on their site and sites such as YouTube

d. Creating a magazine print ad with the company website

Q: How often should a marketing plan be revisited? Answer

a. Never, once written it is complete

b. As often as needed in order to revisit the plan of action and revise any new actions

c. At company board meetings

d. During the financial review of the company each month

Q: Using which of the following two methods can a company ensure that the proper audience finds their YouTube videos? Answer

a. Post links on the company blog to the YouTube videos

b. There is no method to effectively direct people to the company videos

c. Use of keywords

d. Sending out mail advertisements

Q: How can a company create a forum for dialogue on LinkedIn? Answer

a. Post updates to the company status

b. Use of Groups

c. Change the company profile regularly

d. Post demeaning comments for the competitors' pages

Q: What is meant by "micro-blogging"? Answer

a. Blogging daily

b. Blogs which are posted by companies, not individuals

c. Blogs with limited individual posts, limited by character count typically

d. Blogging from mobile devices

Q: What is one measure a company can use to validate the usefulness of its video posts on YouTube? Answer

a. The number of followers

b. The amount of views of the video

c. The number of videos the company has up

d. The sales volume of the company

Q: Why is it important to post to a blog regularly? Answer

a. It reduces the cost per blog post

b. Keep readers engaged and also gives search engines content to index

c. It gives the social media marketing specialist something to do

d. It allows more chances for the company to put down the competition

Q: What style of blogging would be most effective for building relationships with customers? Answer

a. Using the blog only for press releases

b. Posting resumes of the company officers

c. Posting articles about how terrific the company is, and putting down the competition

d. Writing posts about the company and its ups and downs from inside, personalized approach

Q: What are the four P's of marketing? Answer

a.       Product, Price, Place, Promotion

b.      Price, Popularity, People, Placement

c.       Popularity, Product, Promotion, People

d.      People, Price, Promotion, Placement

Q: What is the overall goal of social media marketing for companies? Answer

a. Generate sales

b. Increase company headcount

c. Increase their web presence

d. Help accelerate product launches

Q: What is the ultimate goal of a social network marketing plan? Answer

a. To satisfy investors in the company

b. To justify spending in marketing

c. To find investors for a company

d. Drive potential customers to the company and give them an action item to perform

Q: What place does Pricing have in marketing? Answer

a. Higher prices guarantee a higher revenue stream

b. The company should actively market how much their products cost

c. Different pricing levels can be tested to see what elicits the best consumer response

d. Marketing based on the pricing level relative to competition is important

Q: Which of the following would be leveraging both social network and traditional marketing? Answer

a. Handing out print advertisements with a coupon for a store

b. A print advertisement in a magazine which drives people to a website where there is a free trial offer

c. Posting an advertisement on a message board

d. Hosting a video ad on YouTube not otherwise seen elsewhere

Q: Which of the following would be leveraging both social network and traditional marketing? Answer

a. Handing out print advertisements with a coupon for a store

b. A print advertisement in a magazine which drives people to a website where there is a free trial offer

c. Posting an advertisement on a message board

d. Hosting a video ad on YouTube not otherwise seen elsewhere

Q: How is site traffic useful in evaluating marketing? Answer

a. Overall site traffic can be followed and a general idea of marketing's impact on it can be determined

b. There is no correlation site traffic and marketing

c. Ads can send receivers to a specific landing page, which can be tracked

d. Product sales from the company website can be attributed directly to the marketing campaign

Q: How does YouTube serve a dual purpose in social media marketing? Answer

a. It can be used as a company blog as well as video advertisements

b. It can be used for company pictures and videos

c. It can be used to host the company website as well as videos

d. It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube

Q: How can LinkedIn serve the company aside from social network marketing? Answer

a. Job openings can easily be dispersed to qualified candidates on LinkedIn

b. Company pictures can be posted to the profile

c. Negative press about the competition can be easily spread

d. Pricing lists can be posted

Q: How does a blog directly impact sales of a company? Answer

a. It tells customers what products to buy

b. It can be used to talk negatively about the competition

c. It is typically used as the way to disperse company coupons

d. Typically a blog does not directly create sales

Q: What is “guerilla marketing”? Answer

a. Marketing geared towards animal lovers

b. Marketing which relies on time and energy rather than a large dollar budget

c. Aggressive sales techniques

d. Marketing using a large scale national budget

Q: What non financial measure of marketing is important to track? Answer

a. CEO performance

b. Number of new hires in marketing

c. Number of impressions

d. New customer acquisition